The complete Super Bowl guide
Understand, choose and arrange your attendance at American football's final.
The Super Bowl is the NFL's championship game and the pinnacle of American sport. The next edition, Super Bowl LXI, takes place on Sunday 14 February 2027 at SoFi Stadium in Inglewood, Greater Los Angeles. You can attend in a private suite, in club or premium seats, or through a VIP hospitality package. Budgets run from a few thousand dollars per seat to well over a million for an entire suite, and the finest configurations close very early. TGZ, an independent concierge, opens the access and orchestrates the weekend end to end.
Last updated 30 June 2026
What is the Super Bowl?
The Super Bowl is the final game of the National Football League, contested by the champions of its two conferences. It is the most-watched sporting event in the United States and a cultural moment in its own right.
Beyond the game itself, the Super Bowl is a full weekend: the Halftime Show, private parties and a week of festivities. To be there is to experience the summit of American sport in its setting.
When and where is the next Super Bowl?
Super Bowl LXI will be held on Sunday 14 February 2027 at SoFi Stadium in Inglewood, California, in the heart of Greater Los Angeles. It is the ninth Super Bowl staged in the area and the second at SoFi Stadium, after the LVI edition in 2022.
This final falls on Valentine's Day for the first time, over the Presidents' Day weekend. The calendar adds pressure to hotels and ground transfers alike.
| Detail | Specifics |
|---|---|
| Date | Sunday 14 February 2027 |
| Venue | SoFi Stadium |
| City | Inglewood, Greater Los Angeles |
| Formats | Private suites · club & premium seats · VIP hospitality |
| When to book | Very early, as soon as access opens |
How to attend: the formats
Four broad formats exist. A private suite offers a dedicated lounge and a space of your own; club and premium seats grant access to indoor lounges and the best of the stadium; VIP hospitality combines a pre-game reception, fine dining and seats.
Alongside these sit premium tickets in the lower bowl. The right choice depends on your group, your standards and the budget in mind.
Where to sit: the best seats
The most sought-after seats lie along the 50-yard line, in the lower bowl, facing the centre of the field. The club level brings comfort, lounges and indoor service.
Suites, set high above or pitchside depending on the layout, pair an open view with privacy. We steer each request towards the position that matches the experience you want.
Where to stay over the weekend
Beverly Hills gathers the landmark grand hotels and the most established standing. Santa Monica appeals with its proximity to the ocean and its lighter mood.
Downtown Los Angeles suits those who wish to stay close to the nightlife and the week's parties. SoFi Stadium sits roughly thirteen miles from Beverly Hills, around thirty to forty-five minutes depending on traffic.
How to get there
Private aviation routes through Van Nuys, Hollywood Burbank or LAX, depending on your itinerary. Transfers are arranged by chauffeured SUV, and a helicopter transfer remains possible on match day.
On the day, the approaches to the stadium are saturated. Anticipated logistics, with timings and drop-off points settled in advance, make all the difference.
How much does it cost?
As an indication, upper-level seats start from around 3,750 dollars, the average sold ticket is near 7,700 dollars, and premium pitchside seats range from 20,000 to over 40,000 dollars.
Official hospitality packages begin around 10,000 to 12,000 dollars per person. A full private suite runs between 600,000 and over 1,500,000 dollars depending on size and location. Every arrangement we make is quoted on request.
When to book
The rule is simple: as early as possible. The finest suites, the leading hotels and private aviation close months ahead.
Starting early secures the right positions at a fair price and keeps your options open. As soon as attendance is on your mind, it is worth a conversation.
Frequently asked questions
No. TGZ is an independent luxury concierge. We open access, source seats and orchestrate the whole weekend, with no official affiliation to the NFL or its hospitality provider.
Super Bowl LXI takes place on Sunday 14 February 2027 at SoFi Stadium in Inglewood, Greater Los Angeles. It is the first final played on Valentine's Day.
As an indication, expect from around 3,750 dollars for an upper-level seat, 10,000 to 12,000 dollars per person for a hospitality package, and 600,000 to over 1,500,000 dollars for a full private suite. Everything is quoted on request.
As early as possible. The finest suites, the leading hotels and private aviation close several months before the date. Anticipating keeps both choice and a fair price within reach.
Everything for your Super Bowl
Plan your Super Bowl with TGZ
Entrust us with the full arrangement of your weekend: access, accommodation, transfers and parties, designed around you.