The complete Super Bowl guide
Understand, choose and arrange your attendance at American football's final.
Last updated 5 October 2026 · 3 min read
The Super Bowl is the NFL's championship game and the great occasion of American sport. The next edition, Super Bowl LXI, takes place on Sunday 14 February 2027 at SoFi Stadium in Inglewood, Greater Los Angeles. You can attend in a private suite, in club or premium seats, or through a VIP hospitality package. The cost depends on the format, the location, the size of your group and when you book: TGZ, an independent concierge, quotes it on request, with availability and conditions confirmed before any commitment, then orchestrates the weekend end to end.
What is the Super Bowl?
The Super Bowl is the final game of the National Football League, contested by the champions of its two conferences. It is the most-watched sporting event in the United States and a cultural moment in its own right.
Beyond the game itself, the Super Bowl is a full weekend: the Halftime Show, private parties and a week of festivities. To be there is to experience the summit of American sport in its setting.
When and where is the next Super Bowl?
Super Bowl LXI will be held on Sunday 14 February 2027 at SoFi Stadium in Inglewood, California, in the heart of Greater Los Angeles. It is the ninth Super Bowl staged in the area and the second at SoFi Stadium, after the LVI edition in 2022.
This final falls on Valentine's Day for the first time, over the Presidents' Day weekend. The calendar adds pressure to hotels and ground transfers alike.
| Detail | Specifics |
|---|---|
| Date | Sunday 14 February 2027 |
| Venue | SoFi Stadium |
| City | Inglewood, Greater Los Angeles |
| Formats | Private suites · club & premium seats · VIP hospitality |
| When to book | Very early, as soon as access opens |
How to attend: the formats
Four broad formats exist. A private suite offers a dedicated lounge and a space of your own; club and premium seats grant access to indoor lounges and the best of the stadium; VIP hospitality combines a pre-game reception, fine dining and seats.
Alongside these sit premium tickets in the lower bowl. The right choice depends on your group, your standards and the budget in mind.
Where to sit: the best seats
The most sought-after seats lie along the 50-yard line, in the lower bowl, facing the centre of the field. The club level brings comfort, lounges and indoor service.
Suites, set high above or pitchside depending on the layout, pair an open view with privacy. We steer each request towards the position that matches the experience you want.
Where to stay over the weekend
Beverly Hills gathers the landmark grand hotels and the most established standing. Santa Monica appeals with its proximity to the ocean and its lighter mood.
Downtown Los Angeles suits those who wish to stay close to the nightlife and the week's parties. SoFi Stadium sits roughly thirteen miles from Beverly Hills, around thirty to forty-five minutes depending on traffic.
How to get there
Private aviation routes through Van Nuys, Hollywood Burbank or LAX, depending on your itinerary. Transfers are arranged by chauffeured SUV, and a helicopter transfer remains possible on match day.
On the day, the approaches to the stadium are saturated. Anticipated logistics, with timings and drop-off points settled in advance, make all the difference.
How much does it cost?
The cost of attending the Super Bowl depends first on the format: an upper-level seat, a premium lower-bowl seat, a hospitality package counted per person, or a private suite booked as a whole. Location, row and viewing angle then make it vary from one seat to the next.
Add to that the size of your group, the level of service you want, when you book, and the stay around the game: flights, hotel, transfers and parties. Every arrangement we make is quoted on request; availability and conditions are confirmed before any commitment.
When to book
The rule is simple: as early as possible. The finest suites, the leading hotels and private aviation close months ahead.
Starting early secures the right positions and keeps your options open. As soon as attendance is on your mind, it is worth a conversation.
Frequently asked questions
No. TGZ is an independent luxury concierge. We open access, source seats and orchestrate the whole weekend, with no official affiliation to the NFL or its hospitality provider.
Super Bowl LXI takes place on Sunday 14 February 2027 at SoFi Stadium in Inglewood, Greater Los Angeles. It is the first final played on Valentine's Day.
It depends on the format you choose (a seat, a hospitality package per person or a whole suite), the location, the number of guests and when you book. We quote it on request, with availability and conditions confirmed before any commitment.
As early as possible. The finest suites, the leading hotels and private aviation close several months before the date. Anticipating keeps your choice open.
Take it further
Plan your Super Bowl with TGZ
Entrust us with the full arrangement of your weekend: access, accommodation, transfers and parties, designed around you.