How to Attend Cannes Lions?
Classic, Gold, Gold Plus and Platinum passes, themed forums: what each level opens, who sells it, and how to equip a delegation.
Last updated 5 October 2026 · 4 min read
To attend Cannes Lions, you need a pass, sold by the festival's organiser, LIONS (Informa group), on its website. Passes are named and their terms prohibit any resale; a change of delegate name is possible under the conditions and deadlines set by the organiser. For the 2026 edition, the line-up comprised a Classic pass, with its versions for students, young professionals and start-ups, then Gold, Gold Plus and Platinum levels, as well as themed forum passes and an online viewing pass. The 2027 line-up is published by the organiser. TGZ Conciergerie neither sells nor resells any pass: we can arrange their purchase from the organiser, in the name of each delegate, and organise the stay around them.
A single way in: the pass, sold by the organiser
Cannes Lions is a professional festival: you do not get in with a day ticket bought on site, nor with a courtesy invitation, but with a pass sold by the organiser, on its website, in the name of each participant. The badge is collected at the festival's reception desk.
The organiser's terms are clear: the resale of passes is prohibited. A delegate can, however, be replaced by a colleague, online up to a deadline and then at the festival's reception desk, under the conditions and fees set by the organiser. TGZ Conciergerie is an independent house, with no affiliation with Cannes Lions, LIONS or the Informa group, and with no official status: we neither sell nor resell any pass, and we tell you when a project is not possible.
The levels of pass
The table below reproduces the line-up published by the organiser for the 2026 edition, as a reference point. The content of each level is set and published by the organiser for each edition, and may change: we check the 2027 line-up with you at the time of the request.
| Pass | For whom | What it opens | What TGZ can do |
|---|---|---|---|
| Classic | Any professional | Palais, talks, Lions ceremonies, meeting spaces, closing party | Arrange the purchase from the organiser, in the delegate's name |
| Classic Student, Young Lion, Start-Up | Students, under-thirties, young companies | The essentials of the Classic, under the eligibility conditions set by the organiser | Guide you; eligibility is a matter for the organiser |
| Gold | Delegates who want to save time | The Classic, plus priority access to ceremonies and certain talks, the Clubhouse and a dedicated contact | Arrange the purchase in the delegate's name |
| Gold Plus and Platinum | Delegates who would like a package with accommodation | The Gold, plus a hotel booking selected by the organiser and transfers from Nice | Arrange the purchase, or compose the stay separately if you prefer a villa |
| Themed passes | Specialists in a sector | Dedicated forums, such as LIONS Sport or LIONS Creators | Arrange the purchase in the delegate's name |
Choosing the right level for each delegate
In a delegation, not everyone needs the same pass. Teams following the talks and ceremonies need the Palais; executives whose diary is made of meetings sometimes benefit from a level that saves them time; some guests come only for the receptions held outside the Palais, which require no pass.
We draw up with you the list of delegates, each one's level of pass and the purchase timetable, then follow up last-minute replacements under the conditions set by the organiser. Levels that include a hotel suit those who want a package; a delegation that wishes to stay together, in a villa, often prefers a pass without accommodation and a stay composed separately.
What cannot be bought
The evenings and receptions organised by companies on the beaches, yachts or terraces are by invitation of their host. They cannot be bought: any offer of a “place” at a private evening should arouse suspicion. We do not sell them and do not promise them.
Likewise, a pass bought outside the organiser's website offers no assurance: it is named, and its resale is prohibited by the organiser's terms. The only safe route is purchase from the organiser, in the delegate's name.
What happens around the Palais
A large part of the week plays out outside the Palais, without a pass: working lunches, meetings on a yacht, client dinners in a villa or on a terrace. It is often there that a delegation holds a good share of its useful meetings. Our guide Yachts, Beaches and Evenings During Cannes Lions maps it out.
When you wish to host, we create the venue: a crewed yacht, a privatised beach, a villa with a chef, according to the week's availability. Your guests enter on your invitation, and yours alone.
Frequently asked questions
On the organiser's website, canneslions.com, which sells passes in the name of each participant. TGZ neither sells nor resells any pass; we can arrange the purchase from the organiser, in the name of each delegate.
Resale is prohibited by the organiser's terms. Replacing one delegate with another is, however, provided for, online up to a deadline and then at the festival's reception desk, under the conditions and fees set by the organiser.
For the 2026 edition, the Classic opened the Palais, the talks, the ceremonies and the closing party; the Gold added, among other things, priority access, the Clubhouse and a dedicated contact; Gold Plus and Platinum added a selected hotel booking and transfers from Nice. The 2027 line-up is published by the organiser; we check it with you.
No: these receptions are organised by companies, by invitation of their host, outside the Palais. They cannot be bought. If you wish to host your own guests, we organise the venue for you.
The organiser opens sales several months before the festival and its conditions vary with the calendar. It is better to launch passes, accommodation and transfers at the same time: these are the three areas that close first.
We neither sell nor promise any invitation: it is a matter for the company that is hosting. We tell you early what is realistic — and, if you wish, organise your own reception.
Take it further
Let us equip your delegation
Tell us who is coming and what each person needs to see: we arrange the purchase of passes from the organiser, in the name of each delegate, and compose the complete stay around them, on quote and subject to availability.