What Is the Dress Code at the Snow Polo World Cup St. Moritz?
Hours outdoors on a frozen lake, then a black-tie dinner: two outfits, one rule — elegance that keeps you warm.
Last updated 5 October 2026 · 4 min read
There is no dress code imposed for watching the matches at the Snow Polo World Cup St. Moritz: you dress to spend several hours outdoors, on the ice, more than 1,800 metres up, often in bright sunshine. The custom is mountain elegance: a long coat or a well-made down jacket, layers of wool or cashmere, snow boots with non-slip soles, a hat or a chapka, gloves, sunglasses. In the evening, the register changes: Saturday's gala dinner is black tie, a dinner jacket for men, a long gown for women, with a coat and footwear suited to the journey through the snow.
The short answer: two outfits a day
The tournament is lived in two parts. By day, outdoors, at the edge of a packed-snow ground laid on the frozen lake; in the evening, in the salons of the hotels, chalets and restaurants of the village. Each part has its outfit, and the change from one to the other is prepared.
The common rule fits in one sentence: be elegant without ever being cold. In St. Moritz, the right outfit is not the one that shows, but the one that lasts three matches in the open air.
On the ice: daytime dress
The foundation is layering: a fine technical base layer, a cashmere or wool jumper, then a long coat, a well-made down jacket or a shearling jacket. What you wear below matters just as much: warm trousers, thick tights, and above all snow boots or fur-lined boots with non-slip soles — you walk on snow and ice all day.
Accessories do the rest: a hat, a chapka or a faux-fur hat, a scarf, fine lined gloves, and sunglasses — the glare off the lake is strong. Heels and smooth soles have no place on the ice. In the grandstand, the organiser provides blankets; in the heated VIP tent, you take off a layer and keep the rest within reach.
| Item | The right choice | To avoid |
|---|---|---|
| Coat | Long, in heavy wool, a well-made down jacket, shearling | Short jacket, light fabric |
| Footwear | Snow boots or fur-lined boots, non-slip soles | Heels, smooth soles |
| Layers | Technical base layer, cashmere, wool | A single thick piece, with no way to adjust |
| Accessories | Hat or chapka, scarf, lined gloves, sunglasses | Bare hands, unprotected eyes |
In the evening: from dinner to the black-tie gala
For dinners in the village and in the chalets, the register is that of an elegant mountain resort: a wool jacket and trousers, a roll-neck jumper, a cocktail dress or an evening ensemble, with a warm coat for the journeys. Dinner is often at altitude or by the fire: the outfit stays refined, rarely stiff.
Saturday evening's gala dinner calls for black tie, according to the organiser's programme: a dinner jacket for men, a long gown for women. The detail that changes everything is the journey: a long coat over the outfit, town shoes changed on arrival, a chauffeur who drops you as close to the entrance as possible.
Preparing your weekend wardrobe
A tournament weekend calls for several daytime outfits and at least one evening outfit, not counting snow boots and coats. We arrange pressing at the hotel, the receipt of garments before your arrival and, if you wish, an appointment in the village boutiques to complete a winter wardrobe.
A useful precaution: plan a bag for each day — spare gloves, hand warmers, sunglasses — that the chauffeur keeps on board. It is these details that let you stay outdoors for the final without counting the minutes.
Key points
By day: warm layers, a long coat, non-slip snow boots, accessories and sunglasses. In the evening: mountain elegance, and black tie for Saturday's gala dinner. TGZ Conciergerie, an independent house with no affiliation to Evviva Polo St. Moritz AG and no official status, prepares the wardrobe along with the rest of the stay — pressing, delivery of garments, chauffeur — on quotation.
Frequently asked questions
No dress code is imposed for watching the matches. The custom is mountain elegance, designed for several hours outdoors on the ice: a long coat, warm layers, snow boots, accessories.
Black tie, according to the organiser's programme: a dinner jacket for men, a long gown for women. Bring a long coat and footwear for the journey, to be changed on arrival.
Better not: you walk on snow and ice all day. Fur-lined boots or snow boots with non-slip soles are both safer and more in keeping with the place.
In late January, more than 1,800 metres up, the cold is dry and can be sharp, especially in the late afternoon. The sun is often out and the glare strong: sunglasses and sun cream are as useful as a hat.
The tent is heated: you take off a layer there, keeping what you need to step out to the grandstand between matches. Layering — cashmere under a coat — lets you move from one to the other in comfort.
Warm coats and chapkas are part of the St. Moritz landscape in winter. Many now choose faux fur, shearling or down: what matters is warmth and good form, not the material.
One daytime outfit per tournament day, one or two evening outfits, including black tie if you attend the gala, and footwear suited to the snow. We arrange pressing and the delivery of garments to the hotel.
Take it further
A wardrobe ready on your arrival
Tell us about your days and your evenings: we prepare the stay and everything around it — pressing, delivery of garments, boutique appointments, a chauffeur for the gala — on quotation.