Watches and Wonders in Geneva: Your Questions Answered
Dates, access, stay, journeys, attire, evenings: the essentials, in short, verified answers.
Last updated 6 October 2026 · 3 min read
Watches and Wonders 2027 takes place in Geneva from Monday 5 to Sunday 11 April: professional days at Palexpo from the Monday, reserved for accredited professionals and guests of the houses; a public weekend from Friday 9 to Sunday 11 April; In The City in the city centre throughout the week. Public tickets are sold online by the organiser, the Watches and Wonders Geneva Foundation, and are named. TGZ Conciergerie, an independent house, composes the stay around it: accommodation, transport, chauffeurs, dinners and evenings, on quote.
Dates and organisation
Watches and Wonders 2027 takes place from Monday 5 to Sunday 11 April. The salon opens at Palexpo on the Monday for the professional days, then welcomes the public from Friday 9 to Sunday 11 April. It is organised by the Watches and Wonders Geneva Foundation, a non-profit foundation based in Geneva, and succeeds the Salon International de la Haute Horlogerie, founded in 1991.
Around the salon, the week brings together In The City, the houses' boutiques, independent exhibitions and many dinners and evenings.
Tickets and access
Public weekend tickets are sold by the organiser, online only. They are named: an identity photo at purchase, a personal and non-transferable QR code, an identity document at the entrance, according to the conditions published for 2026. The professional days are reserved for accredited journalists, retailers and clients invited by the houses; this access is not for sale.
TGZ Conciergerie sells no professional access and resells no tickets: we arrange the purchase of tickets in your name through the organiser's ticket shop where possible. Our guide How to Attend Watches and Wonders in Geneva? details each type of access.
Stay and journeys
The right bank and the lake quays offer the right balance between the salon and the city; the area around the airport, immediate proximity to Palexpo; the old town, charm. When Geneva is full, Lausanne, the shores of Lake Geneva and Haute-Savoie take over.
You arrive by direct TGV from Paris in a little over three hours, or at Geneva Airport, next door to the salon, which also welcomes business aviation. Our guides Where to Stay During Watches and Wonders in Geneva? and How to Get to Watches and Wonders in Geneva? go into detail.
Attire and evenings
There is no imposed dress code at the salon. Custom calls for smart business attire during the professional days, and understated elegance during the public weekend. In early April, Geneva can be cool and windy beside the lake: a jacket or light coat, comfortable shoes for the halls of Palexpo and for the city, and something more formal for the evening. Dinners and receptions sometimes specify their dress on the invitation.
The houses' dinners are held by invitation; we pass on requests where possible, without guarantee, and create your own evening if you wish.
Frequently asked questions
From Monday 5 to Sunday 11 April 2027, according to the organiser: professional days from the Monday, a public weekend from Friday 9 to Sunday 11 April.
At Palexpo, in Le Grand-Saconnex, next to Geneva Airport, about ten minutes' walk from the terminal and the station. The In The City programme, for its part, takes place in the city centre.
By accreditation, for press and retailers, or by invitation from an exhibiting house. This access cannot be bought. TGZ does not sell it and promises none.
On the organiser's website, watchesandwonders.com, online only. The ticket is named. TGZ arranges the purchase in your name where possible and resells no tickets.
The 2027 list takes shape over the months; the organiser has announced thirteen new houses. For reference, the 2026 edition brought together 65 exhibiting houses and nearly 60,000 visitors.
The salon is first and foremost the place where the houses present their new creations; acquiring them is done through the houses and their boutiques, on their own terms. TGZ plays no part in any watch acquisition.
None is imposed. Smart business attire during the professional days, understated elegance at the weekend; something warm beside the lake in April, and more formal attire for the dinners, whose invitation sometimes specifies the dress code.
No. TGZ Conciergerie is an independent house, with no affiliation with the Watches and Wonders Geneva Foundation, Palexpo or the exhibiting houses, and no official status. We compose the stay around the salon, on quote.
Take it further
A question that is not here?
Ask us: we answer candidly, including when something is not possible, and compose your stay around Watches and Wonders, on quote and subject to availability.